Leading Managed, BTL | Payments, Engagement & E-commerce Services

Within the fast-paced retail landscape, brands must go beyond traditional marketing channels to draw consumer eyeballs. While digital campaigns dominate the scene, Below-the-Line (BTL) activity remains a part of omnichannel strategies. BTL activities produce deep, real-life brand experiences with digital touch points, thereby enhancing overall experience for customer. What is Omnichannel Marketing? Omnichannel marketing is the synchronized combination of several channels—both physical and digital—to create a unified brand experience. It ensures that customers receive the same message each time they engage with a brand in physical stores, social media, mobile apps, or through email. Why BTL is Important for Omnichannel Success 1. Bridging the Online-Offline Divide BTL activations like in-store promotion, experiential activation, and live demonstration create natural offline interactions that complement online ones. A customer might discover a product through a social media ad but buy i...

Marketing trends are ever-changing; modern tech and digitization have evolved how we market products/services. ATL activities have lost their hold as the prime measures to reach potential audiences. BTL activities have taken the lead in the modern-day brand promotion scene with marketing gurus preferring to move towards experiential marketing solutions. Engaging consumers through brand activation. The modern consumer is more discerning due to the increased availability and options. They are unlikely to be duped by phony promises and 'irresistible' sales. They are becoming increasingly demanding and want authentic experiences beyond the media noise. Brand activation is an appropriate term in today's marketing industry. It is a particular on-the-ground activity that aids a brand in developing a trustworthy rapport with its target market. More than just creating a sell-buy relationship is involved. Instead, it aims to forge an emotional connection with the customer and allow ...