Strategies to Drive Sales! Merchandising Edition
One of the most common reasons why brands fall behind their competitors is that customers change their minds based on what they see, learn, and do when they interact with products in the store. Follow these retail rules to strike a balance: 1. Think about the customer journey. Customers want to interact with the product, and that interaction should add value to their experience before they buy the product. Service: Ask yourself: Does physical interaction with my products add to the in-store shopping experience? If it is a specific packaging component, make sure it appears on the shelf style the product is stored on. Why choose online shopping? Forrester predicts that in the future, 72% of retail sales in the United States will take place in-store rather than online. Shoppers say they prefer online shopping because it's easy to test products (47%) and the ability to walk away immediately after buying (38%). 2. Support your product story As online and mobile ordering grows, there i