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Showing posts from February, 2023

Below-the-line (BTL) Advertising

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The company can maintain control over its promotional efforts and avoid paying intermediaries and outside agencies by utilizing below-the-line promotion techniques. Therefore, compared to ATL promotion, BTL promotion is more affordable. BTL advertising targets people according to their needs or preferences and can result in sales. It is simple to measure the results, which provides valuable information for calculating return on investment. Here we will talk about two of the many btl activities in retail . The following are some examples of BTL advertising. Promo for sales. Direct mail and direct marketing. PR, or public relations. Sponsorship. Personal selling. Advertising and marketing. Packaging. Telemarketing. Trade shows and exhibitions. Promotion of sales. Sales promotions or btl activities in retail are short-term strategies to increase sales by luring new clients and motivating current ones to make larger purchases. There is a belief that trying the company's product will fo

Using the Field History Tracking in Salesforce the Right Way!

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Every seller's nightmare is a customer or account record error resulting in a problematic data mismatch or error. The stakes are even higher for big businesses with lots of records because several people with the same name might work there. What if someone makes a mistake and updates a customer's record in accounting when they should have edited that particular customer's history in marketing? What if a mistaken invoice number results in the correct customer receiving the accurate bill? What if a comma is placed incorrectly, and a vendor is charged $1,000,000 instead of $1,000? The need for a field history tracking report salesforce is a must.  Field History Tracking in Salesforce: How to Use Salesforce Field History Tracking can improve your data integrity, recover lost data, recreate changes to valuable customer, operational, and financial data, and more. Users can quickly see whenever there is an update to a field, who made the update, and what the previous data was, th

Importance of a Flawless Onboarding Process

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Onboarding is a fantastic chance for employers to win over the hearts and minds of new hires. Experts advise not wasting it. It provides a window of opportunity for imprinting, during which you can leave a lasting impression on new hires that will endure throughout their careers. There are numerous ways in which organizations waste those priceless moments. When conducting new employee orientations, the onboarding process in hr includes frequently inundating the attendees with a mountain of paperwork and information rather than using the occasion as an opportunity to emotionally connect with the new hires. Following a poorly thought out and carried out initiation, new hires may conclude that the company needs to be better run and that accepting the position was a mistake. It is claimed that new hires tend to draw hasty conclusions when the situation is uncertain. Those early experiences become amplified and calcified as they progress through the organization. This is especially true fo