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Showing posts with the label beauty advisors

Voices from the Floor: What Our Beauty Advisors Want Brands to Know

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Beauty advisors are usually the behind-the-scenes heroes of retail—standing at the frontlines, representing brands, advising customers, and ultimately converting. At Love In Store , we communicate with thousands of beauty advisors in India who do more than bring sales acumen to the floor; they bring empathy, domain knowledge, and understanding of what the consumer really needs. While they talk to hundreds of customers weekly, their voices are seldom heard by the brands they represent. Today, that's changing. We asked our beauty advisors: "If you could say one thing to brands, what would it be?" Their responses share strong insights, real-world feedback, and the personal side of retail success. 1. "Listen to the feedback we get from customers." Our BAs are the direct interfaces between brands and consumers. They listen to unvarnished feedback—be it on a product's scent, packaging, pricing, or performance on various skin types. One consultant in Mumbai said, ...

Beauty Ecommerce Trends That Define FMCG Beauty Process Industry in 2022

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The beauty industry is one of the most popular industries at the forefront of e-commerce innovation and reinvention. The changing time and increasing technology have given rise to many new possibilities. From clean beauty to hyper-personalized skincare and AI cosmetic solutions,  beauty advisors  always looks for ways to enhance its customer experience. With everything going on, let’s dive deep into this ever-changing world and introduce you to our top beauty eCommerce trends that will continue to drive the beauty industry forward in 2022. Inclusion is priceless Study findings show that beauty aisles worldwide are finally starting to reflect diversity. The number of unique color lines grew seven times faster than product lines as a whole, while the number of unique foundation colors sold grew three times faster than the overall product development rate for all foundations. While this shows not only the diversifying FMCG beauty process but also new marketing techniques for reta...