Beauty Ecommerce Trends That Define FMCG Beauty Process Industry in 2022
The beauty industry is one of the most popular industries at the forefront of e-commerce innovation and reinvention. The changing time and increasing technology have given rise to many new possibilities. From clean beauty to hyper-personalized skincare and AI cosmetic solutions, the FMCG beauty process always looks for ways to enhance its customer experience. With everything going on, let’s dive deep into this ever-changing world and introduce you to our top beauty eCommerce trends that will continue to drive the beauty industry forward in 2022. Inclusion is priceless Study findings show that beauty aisles worldwide are finally starting to reflect diversity. The number of unique color lines grew seven times faster than product lines as a whole, while the number of unique foundation colors sold grew three times faster than the overall product development rate for all foundations. While this shows not only the diversifying FMCG beauty process but also new marketing techniques for retail