Leading Managed, BTL | Payments, Engagement & E-commerce Services

The next time you enter a retail store and find a well-laid-out shelf, colorful product displays, or an end-cap full of bestsellers, it's quite easy to catch yourself thinking, "This looks good." However, what's occurring is more profound than it appears on the surface. Retail merchandising , too easily confused with merely visual layout, is truly an influential strategic weapon that directly and measurably affects consumer action, velocity of sales, and brand performance. The Psychology of the Shelf Consumers decide in seconds. That's why product visibility, shelf position, and category flow aren't by chance — they're by design. Strategic merchandising employs consumer psychology to drive purchase choices. For instance: Eye-level positioning maximizes the likelihood of impulse purchases. Placing complementary items together maximizes basket size. Out-of-stock monitoring and rapid replenishment prevent brands from losing a sale. What appears to be a basic ...

General Trade (GT) shops, or commonly referred to as kirana shops, have remained the pillars of India's retailing industry for decades now. Even with the sudden growth of Modern Trade (MT) outlets and online retailing, GT shops remain in dominance of India's retail sector with their spread touching almost 80% of India's overall retail market. Their well-established presence, personalized service, and adaptability cannot be substituted by the ever-changing dynamics of the retail sector. 1. The Unique Reach of GT Stores There is a GT store in all the nooks and corners of India, both in metropolitan and rural areas, with a wide reach even among the remotest villages. Boasting more than 12 million kirana outlets, their distribution network outflanks modern grocery stores and the internet. GT stores serve day-to-day purposes of the customer with the regular goods in metropolitan high-rise and rural homes alike. ✔ Hyper-local presence: Within walking distance for the vast majori...

When you're ready to launch a brand promoter program with your employees, customers, influencers, and other stakeholders, follow these steps: Define the goals of your brand promoter program. Most brand promoter programs focus on brand awareness. If your goal is brand awareness, you should measure the success of your program by tracking mentions, hashtag usage, and follower growth. If your goal is to increase sales, you can use special links or coupon codes to track your success. Other goals include entering a contest or getting people to subscribe to your blog or newsletter. Decide how to reward your promoters.  A brand promoter program is a low-cost strategy, but your promoters will appreciate some compensation, so decide in advance what that compensation will be. Employee promoters can appreciate benefits like vacation and bonuses. Other promoters can enjoy discounts on purchases and access exclusive content—access to all information, events, parties, and more. Prizes are welcom...

There are several ways that a seller needs to follow to maximize profits and get more sales. One such evergreen measure is the merchandise planning process that includes selecting, managing, and displaying products in such a way that it brings the maximum turnover and increases brand visibility.  This activity generally meets the customer's demands by making the correct item available in quantity and price.  Several activities make a seller lose potential customers and increase the overall costs. This includes buying the merchandise in an unplanned quantity or not calculating the transportation or storage cost of it. Making a wrong purchase decision can also lead to a loss of valuable capital. Thus, merchandise planning is essential to keep the business running at the lowest cost and with high-profit margins.  The Merchandising Planning Process - Planning your Merchandise the Right Way! Different industries have different demands and planning processes depending on vario...

One of the most common reasons why brands fall behind their competitors is that customers change their minds based on what they see, learn, and do when they interact with products in the store. Follow these retail rules to strike a balance:  1. Think about the customer journey. Customers want to interact with the product, and that interaction should add value to their experience before they buy the product. Service: Ask yourself: Does physical interaction with my products add to the in-store shopping experience? If it is a specific packaging component, make sure it appears on the shelf style the product is stored on. Why choose online shopping? Forrester predicts that in the future, 72% of retail sales in the United States will take place in-store rather than online. Shoppers say they prefer online shopping because it's easy to test products (47%) and the ability to walk away immediately after buying (38%).  2. Support your product story As online and mobile ordering grows, th...

While the specific techniques you use for visual merchandising are essential, it's also important to remember your overall merchandising strategy.  Here are some tips to get the most out of your visual merchandising:  Understand your customers: Effective visual merchandising is not just about creating a visually appealing brand and eye-catching displays. Presenting your product should also relate to what is essential to your customers. You need to sell customers what they want, not what they need. Shoppers always come into stores and buy things they can't live without. Therefore, they do not need to advertise it. Instead, use this opportunity to drive customers to other products they have not seen. Are your customers looking for value for money at an affordable price? Are they looking for a sense of luxury and distinction? Are they trying to keep up with the latest fashion trends? Your merchandising strategy should consider all this when planning the visual look of your store...