How To Get Started With A Brand Promoter?

When you're ready to launch a brand promoter program with your employees, customers, influencers, and other stakeholders, follow these steps:

Define the goals of your brand promoter program. Most brand promoter programs focus on brand awareness. If your goal is brand awareness, you should measure the success of your program by tracking mentions, hashtag usage, and follower growth. If your goal is to increase sales, you can use special links or coupon codes to track your success. Other goals include entering a contest or getting people to subscribe to your blog or newsletter. Decide how to reward your promoters. 

A brand promoter program is a low-cost strategy, but your promoters will appreciate some compensation, so decide in advance what that compensation will be. Employee promoters can appreciate benefits like vacation and bonuses. Other promoters can enjoy discounts on purchases and access exclusive content—access to all information, events, parties, and more. Prizes are welcome.

Create guidelines and policies for brand promoters. This guide promotes consistent, high-quality promotion from your brand promoters. Don't micromanage. Instead, create a hashtag to tell us about the products and events you want to promote. Provide access to your timeline and a password-protected web page where you can download product photos, logos, video content, and other images to use in your posts—swearing, dumping competitor products, dishonesty, etc. Identify potential brand promoters among your employees. Look for happy and engaged employees who can become potential brand promoters. Potential brand promoters should use and enjoy your product or service. Increase your number of potential brand promoters by offering employees free product samples and future discounts. For example, some cruise lines offer free family cruises to help employees get familiar with and excited about the product.

Find potential brand promoters among your customers. Of all the social brand promoters, the best customers are usually long-term customers who like your products and have a connection with your company. Ideally, they are active on social media, have a large following, and have made positive comments about your company in previous posts. Invite people to become brand promoters. Once you've narrowed down your list of potential promoters, invite them to join your program. Describe the program, what their responsibilities are, and how you will compensate them. Register your recipients and follow our social media accounts. Contact the promoter. Once the Brand promoter program begins, keep in regular contact with your promoters. Collect ideas and feedback from your followers. Reiterate expectations and deadlines and recognize those who do well. Repost some of your promoters' posts on your company's social accounts.

Track your progress

Track results to ensure program effectiveness. Keep your unique hashtag and link to the promoter program to track your results easily. Take a look at your website's traffic sources and see if you're seeing an increase from certain social media platforms. Follow each promoter's social media accounts for notifications, shares, and other activities. If you find a successful contest or promotion, make a similar offer. Ditch efforts that attract little attention. Advice

Easily manage your schedule using brand promoter software like Refersion, EverythingSocial, or Brandbassador.

Add brand promoters to your marketing strategy.

Brand promoters are a valuable addition to your marketing strategy. As social media becomes more powerful, it makes sense to encourage people who love your brand to have important conversations online. Brand promoters can improve your bottom line by improving social recruiting, brand search, and organic PR.