Below-the-line (BTL) Advertising
The company can maintain control over its promotional efforts and avoid paying intermediaries and outside agencies by utilizing below-the-line promotion techniques. Therefore, compared to ATL promotion, BTL promotion is more affordable. BTL advertising targets people according to their needs or preferences and can result in sales. It is simple to measure the results, which provides valuable information for calculating return on investment. Here we will talk about two of the many btl activities in retail . The following are some examples of BTL advertising. Promo for sales. Direct mail and direct marketing. PR, or public relations. Sponsorship. Personal selling. Advertising and marketing. Packaging. Telemarketing. Trade shows and exhibitions. Promotion of sales. Sales promotions or btl activities in retail are short-term strategies to increase sales by luring new clients and motivating current ones to make larger purchases. There is a belief that trying the company's product will fo