What Field Staff Taught Us About India's Retail Pulse
Uncovering insights that only on-ground experience can reveal Indian retail's heartbeat doesn't resonate with spreadsheets or strategy sessions—it beats from the shop floors, packed counters, and day-to-day interactions among salespeople and store owners. Data may predict trends, but it's the ground-level voices that give them vitality. At the heart of this living, breathing entity are the thousands of field professionals who engage with retailers and customers on a day-to-day basis. These are not only doing tasks; they are cracking consumer behavior codes, establishing credibility with shopkeepers, and signaling vital feedback in real time. Through them, we get a glimpse into India's constantly changing retail tastes—and these findings are building the next chapter in in-store success. Beyond Dashboards: Insights from the Ground Data informs you of the "what." But it's the individuals in the trenches who discover the "why." Why a product remains...