Understanding Below-the-Line Marketing for Better Awareness!
Product promotion through below-the-line advertising occurs in media other than the usual radio, television, billboards, print, and film formats. Direct mail campaigns, social media marketing, trade shows, catalogs, and focused search engine marketing are the main categories of below-the-line advertising systems . Compared to above-the-line strategies, various types of btl marketing advertising techniques are typically more cost-effective and targeted. Acquiring knowledge of below-the-line advertising. Below-the-line advertising aims to speak to consumers directly. A below-the-line campaign might instead highlight an in-store demonstration of a product, which customers may want to check out in person, rather than airing a national commercial during a popular network television show. This makes a higher level of customer interaction possible, where a salesperson can respond to direct inquiries and provide more precise product explanations. Types of btl marketing advertising include the