Leading Managed, BTL | Payments, Engagement & E-commerce Services

A well-designed store layout is not just about looks—it's a strategic tool that controls customer activity, lengthens dwell time, and ultimately drives sales. The "Golden Path" is a retail design principle that guides shoppers along an optimized path, optimizing product visibility while enhancing their shopping experience. Let's talk about how retailers can create a store layout that optimizes traffic and drives sales. The Golden Path of Retailing Golden Path is the most traveled path by customers within a store. It is specifically designed to have them walk through high-margin products, impulse shop, and navigate through key sections before reaching checkout. This method of store layout is employed to optimize customer flow and product exposure. Major Features of a Successful Store Layout 1. A Welcoming Entrance First impressions matter. The entrance must be welcoming, lit, and clear of obstacles to invite customers inside. Merchants can also employ "decompressi...

The beauty industry is one of the most popular industries at the forefront of e-commerce innovation and reinvention. The changing time and increasing technology have given rise to many new possibilities. From clean beauty to hyper-personalized skincare and AI cosmetic solutions,  beauty advisors  always looks for ways to enhance its customer experience. With everything going on, let’s dive deep into this ever-changing world and introduce you to our top beauty eCommerce trends that will continue to drive the beauty industry forward in 2022. Inclusion is priceless Study findings show that beauty aisles worldwide are finally starting to reflect diversity. The number of unique color lines grew seven times faster than product lines as a whole, while the number of unique foundation colors sold grew three times faster than the overall product development rate for all foundations. While this shows not only the diversifying FMCG beauty process but also new marketing techniques for reta...