BTL Activities Ideas you must try!

Marketing trends are ever-changing; modern tech and digitization have evolved how we market products/services. ATL activities have lost their hold as the prime measures to reach potential audiences. BTL activities have taken the lead in the modern-day brand promotion scene with marketing gurus preferring to move towards experiential marketing solutions.

Engaging consumers through brand activation.

The modern consumer is more discerning due to the increased availability and options. They are unlikely to be duped by phony promises and 'irresistible' sales. They are becoming increasingly demanding and want authentic experiences beyond the media noise. Brand activation is an appropriate term in today's marketing industry.

It is a particular on-the-ground activity that aids a brand in developing a trustworthy rapport with its target market. More than just creating a sell-buy relationship is involved. Instead, it aims to forge an emotional connection with the customer and allow them to touch, feel, play with, and experience your brand. You will notice sales rate changes as your bond gets more robust.

Brand activation and experiential marketing are different.

There is a lot of overlap between the terms "brand activation" and "BTL activities.". They are not the same, even though they are similar.

As the name suggests, brand activation aims to "activate" a consumer's trust and loyalty toward a brand. This is typically accomplished by incorporating every form of communication into a creative platform. Conversely, experiential marketing seeks to develop a memorable and enjoyable "experience" to deepen the connection between the consumer and the brand.

Best BTL Creative Activities/Brand Activation Ideas.

You need something novel to grab and hold people's attention in the age of distraction.

Product sampling for brand activation.

Fortunately, Free product sampling is unavailable on the App Store or Play Store despite being one of the best ways to engage with customers. Providing product samples at experiential activations allows customers to understand better a brand's goods. Not to mention, people enjoy receiving free things. Customers can rationally choose to buy your product if you can get it to the sweet spot. FMCG brands typically use this type of activation.

Event Games: Advertising is viewed as a severe concept by the majority of consumers. The best way to dispel this myth is to include a fun component in your BTL activities. According to studies, playing event games is a great way to lighten people's spirits and kill boredom. A target audience is open to marketing messages even though they are intensely concentrated and involved in a game. With interactive installations and virtual reality, you could also have classic carnival games like tic-tac-toe, raffle draws, and classic guessing games to astonish your audience. Customers will be engaged by these games and encouraged to learn more about your goods and services.

Photo Booth with Augmented Reality: If you want to upgrade the photo booth experience, consider adding augmented reality (AR). Selfie backgrounds that people can interact with are an option. Customers will return with happy memories if you do this. Photo booths can be used for trade shows, in-store, and mall activations.

Gingercup cup branding during a tea break.

Cup branding: Another BTL marketing strategy uses paper cups for advertising. Depending on the target audience, the paper cup advertisement is positioned in corporate offices or colleges to interact with them for roughly 5-7 minutes in the morning, afternoon, and evening. They get to touch, feel, and hold your brand in their hand thanks to a paper cup in a setting without distractions. It gets people talking about your brand during tea breaks and creates a fun atmosphere (Chai pe charcha).

BTL and brand activation activities have grown significantly over the past ten years. Almost all industries are taking advantage of the potential of these promotions, including FMCG, telecom, and automobiles.