Increasing Your Chance to Get Noticed! Here is All You Need

To increase in-store sales, you need to increase the visibility of your products. With fierce competition for rich product information in e-commerce and continued access to smartphones that allow shoppers to research products online before purchasing in-store product visibility. 

Stores are no longer just a place to buy things; they are a place where shoppers discover new things. This experience with a product can make a significant contribution to the choice of that product. Retailers and CPG providers need to focus more on customers and their experiences. 

This ensures that you present your products in a way that captures the imagination of customers and convinces them to buy what you have to offer. 

1. Increase retail sales by making images attractive.

Did you know that 83% of the information our brain processes comes from vision? If your product looks attractive, it can be a driving force in attracting customers. Make your displays multi-dimensional by incorporating visual interest. It adds color, depth, and height and provides a focal point so that there are elements that draw the eye and the overall look is manageable. Graphics and images can add personality to your store.

2. Make sure your display reflects your brand.

Visuals should reflect your brand and product identity. Color blocking can be a useful tool for attention and branding, as can using simple, dramatic shapes.

3. Think about the experience of your target audience.

To increase sales and increase product visibility, think of products that are relevant to your target audience. Personalization is at the heart of this experience as customers remember how they felt about their shopping experience. Research the lifestyles and demographics around your target audience and their emotional connection to your product. For example, if your customers are young adults, memorable music, enticing scents, and familiar photos will encourage them to have a strong and lasting experience. 

4. If you want your product to stand out, pay attention to the clarity of the label.

It's been proven time and time again that if shoppers are presented with too many options and need help finding what they're looking for, they'll give up instead of continuing to make a decision. With this in mind, improve the shopping experience by organizing your products clearly so customers can find them faster. When it comes to signs, clarity is important. All signs must be clear and concise and contain enough information to inform customers without distracting them. If you are promoting a specific item, make sure the billboard is visible, logical, and clear. 

5. Use retail technology to improve product display

The influence of digital technologies and specialized software in the retail space is growing exponentially. According to one report, 63% of consumers say digital signage is engaging. With this in mind, consider using retail technology to your advantage. There are many solutions and tools like Tokinomo that can help you increase your product visibility and spread the word about your product.

6. Customer service is very important

The way to consistently drive in-store traffic and improve product visibility is through great customer service. The number of first-store impressions and customer interactions must remain constant and high. Store associates must put customers first. While their role may include other tasks such as counting inventory, picking inventory, and maintaining cash registers, interacting with customers should be considered a top priority. 

7. Product visibility is important. Make the first few seconds count.

You can easily approach customers and engage with your customers within seconds of entering your store. To successfully engage with customers, your team must have communication skills, domain knowledge, and in-depth product knowledge. While some shoppers prefer a seamless browsing experience, your staff should be willing to go the extra mile to provide valuable advice and product demonstrations. Every process of improving store and merchandise turnover has positive and negative aspects. You can only solve some problems at a time; you have to prioritize.