How Does Localizing Your E-commerce Product Listing Gets You the Right Audience?

Localizing your store listing to target users based on their preferred language and location is the first step in turning those visitors into users.

Apps that want to highlight features on their app page unique to a particular nation may find this challenging. 

However, using the custom store listings feature, you can individualize and modify your main store listing for various audiences and market segments in the same nation.

This short and sweet guide will explain custom store listings, how they function, and how to tailor your main app features for a particular target market. This will assist you in being more precise, pertinent, and appealing to your various audiences. App localization efforts will succeed more, and your E-commerce product listing store optimization will advance.

Let's begin now!

You can customize your Android app store listing for particular user segments using the E-commerce product listing custom listings feature. Using this robust feature, you can create a Custom store listing that targets specific audiences in chosen countries.

By uploading particular assets and text, Google allows developers to create Custom store listings, which lets them create alternative product pages for their app. With the aid of targeted offers and value propositions, marketers will be better able to accurately target users in particular nations or app install states thanks to this feature. For instance, custom store listings can target users who have already registered or users in specific countries. This feature aims to give users a more tailored and focused experience.

To increase your app install conversion rate, the main goal of a custom store listing is to display it to a broader audience. Additionally, each Custom store listing has a unique URL that you can use for things like.

Campaigns using email or another method.

New features on E-commerce product listing have also enabled app publishers to reach their target markets more effectively and quickly.

Two noteworthy updates should be mentioned:

URL targeting for deep links.

You can share the URL associated with each of your custom store listings with your target audience whenever and wherever you like.

Custom store listings and Google Ads campaigns are integrated. You can direct Google Ads users to your Custom Store Listing, which offers many opportunities. You can fine-tune your paid campaigns and coordinate your Google app campaigns with the landing pages to avoid displaying duplicate Google Play listings to all users. Once more, using Apple Search Ads with Custom Store Pages in the App Store is a feature that is similar to this one.

Only some app publishers could integrate Custom store listings with Google ads when this article was written. Review the official Google documentation on Custom store listings to learn more about the feature in general.

How do listings on Custom Stores function?

Users in the location you specify are shown Custom store listings by Google Play. Most of the time, app publishers localize their apps to various languages. Users see the appropriate app version based on their device's preferences for region and language.

It won't be easy if you want to market to nations without language localization in Google Play but speak another nation's primary language.

For instance, German will likely be the Android app's default language for the German-speaking audience in Switzerland. Due to the need for a localization language for Switzerland in Google Play, this German-speaking audience will only see German-language content.

Custom store listings will solve your problem if you want to target and modify your app screenshots and descriptions for Swiss users. Your Custom store listing page, in a nutshell, is a different store listing page that is only accessible to users based on their store country or app install state.

To return to our earlier example, if you have a sales promotion that only targets Germany, you can create a custom store listing with sales details that only target Germany. German-speaking citizens in Switzerland, Austria, and other nations can still see your standard German localization.

What parts of the app can you customize?

You can change every main app listing page component when using custom store listings. The following can therefore be added for each Custom store listing:

App metadata includes the name and long and short descriptions of the app.

App icons, feature graphics, screenshots, and promotional videos are examples of graphics and creatives.

Your app's categories, contact information, and privacy policy cannot be changed and will remain the same on your primary store listing.

Gains from custom store listings.

Custom store listing is a unique feature due to the ability to target users based on their location and customize any component of the primary store listing.

For instance, a marketer can create a Custom store listing for Argentina that is distinct from the one for Colombia, which is a part of the "Spanish - Latin America" locale. This enables marketers to advertise country-specific offers without worrying about them, as it permits developers to use Custom store listings to target nations or regions where an app has already been pre-registered. Thanks to this, developers can keep a different store listing in countries where the app has been made available or is undergoing closed testing.