Leading Managed, BTL | Payments, Engagement & E-commerce Services

Beauty advisors are usually the behind-the-scenes heroes of retail—standing at the frontlines, representing brands, advising customers, and ultimately converting. At Love In Store , we communicate with thousands of beauty advisors in India who do more than bring sales acumen to the floor; they bring empathy, domain knowledge, and understanding of what the consumer really needs. While they talk to hundreds of customers weekly, their voices are seldom heard by the brands they represent. Today, that's changing. We asked our beauty advisors: "If you could say one thing to brands, what would it be?" Their responses share strong insights, real-world feedback, and the personal side of retail success. 1. "Listen to the feedback we get from customers." Our BAs are the direct interfaces between brands and consumers. They listen to unvarnished feedback—be it on a product's scent, packaging, pricing, or performance on various skin types. One consultant in Mumbai said, ...

In today's dynamic e-commerce world, where competition is tight, getting the best ecommerce product listing that actually converts shoppers into buyers is of prime importance. And one such strategy that allows finding a winning formula for your product listings is A/B testing, also known as split testing. Testing two or more versions of a product page and analyzing the results might help identify what resonates best with your audience, thereby helping you possibly improve the overall conversion rate. The blog guides you through the process of A/B testing on product listings and the best combination. What is A/B Testing? Essentially, A/B testing is presenting two different variations of a product listing to different audience segments and later analyzing data to determine which one works better in terms of some specific metrics predefined in advance by the click-through rate, conversions, or time on the page. This helps in deriving actual decision-making by reducing assumption or g...

Seasonal merchandising is the unique tool for the brands and retailers when it comes to reaching consumers through timely and relevant product displays. Aligning merchandising strategy with key holidays and events can help retailers tap into consumer emotions, drive impulse purchases, and create a memorable shopping experience. Throughout this blog post, we will look at how the seasonal merchandising activities may enhance a brand's position within the retail shop, increase sales, and ultimately build stronger ties with consumers. Why Seasonal Merchandising Works? Seasonal merchandising revolves around the timeliness and emotional motivation. What one buys meets the needs and emotions that go with holidays and peak seasons-be it Valentine's Day or the new festive momentum of Diwali or the frenzy of back-to-school season. A simple merchandising stimulates a feeling of urgency in the mind of an average consumer, leaving them to believe that they are a part of something extraordi...

In other words, brand visibility is how well your brand is recognized across different marketing channels. For example, a company that presents branded content to its audience once a week is twice as likely to be seen as compared to another company that presents branded content to its audience only once every two weeks. It will be. Brand awareness measures how familiar your audience is with your brand, while brand visibility is how often you communicate with your audience. Companies with high visibility tend to have high notoriety, but this is not always the case. You need a solid brand strategy to get your audience to form an image of your brand after consistent interaction. Why is brand awareness important for B2B? Visibility is essential for B2B marketing because it helps establish authority and trust in the eyes of potential customers. If your first interaction with a customer is after they have started researching your supplier, you have already lost the battle for brand awarenes...

When you're ready to launch a brand promoter program with your employees, customers, influencers, and other stakeholders, follow these steps: Define the goals of your brand promoter program. Most brand promoter programs focus on brand awareness. If your goal is brand awareness, you should measure the success of your program by tracking mentions, hashtag usage, and follower growth. If your goal is to increase sales, you can use special links or coupon codes to track your success. Other goals include entering a contest or getting people to subscribe to your blog or newsletter. Decide how to reward your promoters.  A brand promoter program is a low-cost strategy, but your promoters will appreciate some compensation, so decide in advance what that compensation will be. Employee promoters can appreciate benefits like vacation and bonuses. Other promoters can enjoy discounts on purchases and access exclusive content—access to all information, events, parties, and more. Prizes are welcom...

To increase in-store sales, you need to increase the visibility of your products. With fierce competition for rich product information in e-commerce and continued access to smartphones that allow shoppers to research products online before purchasing in-store product visibility .  Stores are no longer just a place to buy things; they are a place where shoppers discover new things. This experience with a product can make a significant contribution to the choice of that product. Retailers and CPG providers need to focus more on customers and their experiences.  This ensures that you present your products in a way that captures the imagination of customers and convinces them to buy what you have to offer.  1. Increase retail sales by making images attractive. Did you know that 83% of the information our brain processes comes from vision? If your product looks attractive, it can be a driving force in attracting customers. Make your displays multi-dimensional by incorporating ...