Leading Managed, BTL | Payments, Engagement & E-commerce Services

A well-designed store layout is not just about looks—it's a strategic tool that controls customer activity, lengthens dwell time, and ultimately drives sales. The "Golden Path" is a retail design principle that guides shoppers along an optimized path, optimizing product visibility while enhancing their shopping experience. Let's talk about how retailers can create a store layout that optimizes traffic and drives sales. The Golden Path of Retailing Golden Path is the most traveled path by customers within a store. It is specifically designed to have them walk through high-margin products, impulse shop, and navigate through key sections before reaching checkout. This method of store layout is employed to optimize customer flow and product exposure. Major Features of a Successful Store Layout 1. A Welcoming Entrance First impressions matter. The entrance must be welcoming, lit, and clear of obstacles to invite customers inside. Merchants can also employ "decompressi...

Within the fast-paced retail landscape, brands must go beyond traditional marketing channels to draw consumer eyeballs. While digital campaigns dominate the scene, Below-the-Line (BTL) activity remains a part of omnichannel strategies. BTL activities produce deep, real-life brand experiences with digital touch points, thereby enhancing overall experience for customer. What is Omnichannel Marketing? Omnichannel marketing is the synchronized combination of several channels—both physical and digital—to create a unified brand experience. It ensures that customers receive the same message each time they engage with a brand in physical stores, social media, mobile apps, or through email. Why BTL is Important for Omnichannel Success 1. Bridging the Online-Offline Divide BTL activations like in-store promotion, experiential activation, and live demonstration create natural offline interactions that complement online ones. A customer might discover a product through a social media ad but buy i...