The Role of BTL in Omnichannel Marketing: A Winning Combo!
Within the fast-paced retail landscape, brands must go beyond traditional marketing channels to draw consumer eyeballs. While digital campaigns dominate the scene, Below-the-Line (BTL) activity remains a part of omnichannel strategies. BTL activities produce deep, real-life brand experiences with digital touch points, thereby enhancing overall experience for customer. What is Omnichannel Marketing? Omnichannel marketing is the synchronized combination of several channels—both physical and digital—to create a unified brand experience. It ensures that customers receive the same message each time they engage with a brand in physical stores, social media, mobile apps, or through email. Why BTL is Important for Omnichannel Success 1. Bridging the Online-Offline Divide BTL activations like in-store promotion, experiential activation, and live demonstration create natural offline interactions that complement online ones. A customer might discover a product through a social media ad but buy i...