Leading Managed, BTL | Payments, Engagement & E-commerce Services

In other words, brand visibility is how well your brand is recognized across different marketing channels. For example, a company that presents branded content to its audience once a week is twice as likely to be seen as compared to another company that presents branded content to its audience only once every two weeks. It will be. Brand awareness measures how familiar your audience is with your brand, while brand visibility is how often you communicate with your audience. Companies with high visibility tend to have high notoriety, but this is not always the case. You need a solid brand strategy to get your audience to form an image of your brand after consistent interaction. Why is brand awareness important for B2B? Visibility is essential for B2B marketing because it helps establish authority and trust in the eyes of potential customers. If your first interaction with a customer is after they have started researching your supplier, you have already lost the battle for brand awarenes...

In today's dynamic e-commerce world, where competition is tight, getting the best ecommerce product listing that actually converts shoppers into buyers is of prime importance. And one such strategy that allows finding a winning formula for your product listings is A/B testing, also known as split testing. Testing two or more versions of a product page and analyzing the results might help identify what resonates best with your audience, thereby helping you possibly improve the overall conversion rate. The blog guides you through the process of A/B testing on product listing and the best combination. What is A/B Testing? Essentially, A/B testing is presenting two different variations of a product listing to different audience segments and later analyzing data to determine which one works better in terms of some specific metrics predefined in advance by the click-through rate, conversions, or time on the page. This helps in deriving actual decision-making by reducing assumption or gu...