Leading Managed, BTL | Payments, Engagement & E-commerce Services

Good product design and good packaging are essential. Whether you're shopping for coffee at the supermarket or surfing the web wearing leather gloves, how a company presents its products leaves a lasting impression. Choosing the font of your label can look cheap or fancy, and changing the bottle's look can increase your sales. Everything is a factor, but how you build your product listings in an e-commerce environment is more important than personality. Let's talk about product listings and how to create product listings on the most popular platforms. What is a product list? A product listing page (PLP) is a particular page that lists products available for purchase. A good product listing page should include the following: Price customer review purchase options photo and video full description It's essential to include all features, delivery options, technical details, and customer reviews, as online shoppers need to ask store associates about specific items. This way,

Requiring and verifying KYC documents is becoming standard practice in many industries. This is unsurprising since KYC Verification is central to a global legislative effort to verify individuals to combat money laundering and terrorist financing. No matter what industry you're in, one thing is clear: the more hoops a customer jumps through to get your services, the more likely they will drop out. This is why companies do their best to remove barriers and friction through a seamless customer onboarding process. But what if the government imposes these barriers and punishes them harshly? If so, your goal is to thoroughly collect all your customers' KYC documents and provide a seamless onboarding experience. This post will show you how to request and verify your KYC Verification documents quickly, easily, and competently to protect your business from criminal activities or avoid massive fines and legal penalties. In the world of KYC and compliance, there are several definitions

THERE ARE THREE TYPES OF STORE AUDITS EVERY RETAILER SHOULD CONDUCT. Every retailer should perform store audits because they help you uphold corporate standards, enhance operations, and promote a secure shopping environment. But what kinds of store audits should you act, how frequently should you do them, and most importantly, how can you ensure they are done correctly? We spoke with a few retail experts and inquired about the best practices for store audits to get answers to these questions. Here is what they had to say, so take a look. MATERIALS AUDITS. In a retail environment that is changing quickly and becoming more competitive, properly executed merchandising audits—traditionally viewed as table-stake activities—can help drive differentiated approaches. Additionally, according to Chio, top brands and retailers discover ways to use this information from the front-line merchandising audit as crucial actionable insights for the company. LEADING METHODS FOR RUNNING MERCHANDISING AUD

Time has changed, and with it, the way people traded has also changed. Looking into our past, the only form of commerce was the barter system. Back then, people exchanged goods without carrying out a monetary transaction. However, today's changes have taken us to another world. Things seem convenient, but is that the only difference that stood out? Let's take a closer look at both and find out how time has traveled and changed the way we act: General trade is mere retail trade, i.e.; small businesses cater to consumers who shop in small quantities daily, while modern commerce involves selling products to large houses. As a result, retail, or let's say, consumers who depend on past steps suffer greatly. This might give you an overlook of general trade vs. modern trade.  A deeper analysis of general trading will highlight its similarities to traditional selling strategies. Sales tactics focused more on quality and less on sales strategies such as marketing and promotions. Ho

Brands need help to stand out in the fiercely competitive market from the consumers who are becoming less and less interested in them. This necessitates using an emotional marketing strategy that directly appeals to consumers' feelings and experiences while influencing how they perceive the brand. Ambassifying the brand itself is one such tactic. Giving the brand a human face improves customer loyalty while providing the brand with more credibility. People start to believe the Ambassador's first-hand brand experiences, and the Ambassador ends up being their eyes. The Ambassador also forms a personal bond with the brand and, as a result, grows devoted to the one that they represent. An ambassador for a brand is what? A company employs brand promoters to uphold the marketing and communication strategies of the business while also representing the brand in a favorable light and boosting product sales. They represent the brand as its "face" and, as such, may represent it

According to research, understanding brand health begins with understanding the connection between consumer engagement and value to the brand. It demonstrates that for nearly all brands, leadership is attained by securing emotional commitment (adorers) from a small percentage of the brand community, the high-value consumers (HVCs). Minor adjustments in the management of these HVCs can have a significant impact on sales, margin, and market share. Or, to put it another way, HVC strategies can significantly affect revenue protection, revenue growth, revenue development, and cost of sales. New and exciting opportunities for brands to grow engagement with their brand community have emerged due to the convergence of two forces (new, less expensive technologies and consumer behaviors). CPGs, on the other hand, have had negative experiences with direct and interactive communications and still need to prepare to take advantage of the opportunity. Instead, they rely on conventional methods of br

The company can maintain control over its promotional efforts and avoid paying intermediaries and outside agencies by utilizing below-the-line promotion techniques. Therefore, compared to ATL promotion, BTL promotion is more affordable. BTL advertising targets people according to their needs or preferences and can result in sales. It is simple to measure the results, which provides valuable information for calculating return on investment. Here we will talk about two of the many btl activities in retail . The following are some examples of BTL advertising. Promo for sales. Direct mail and direct marketing. PR, or public relations. Sponsorship. Personal selling. Advertising and marketing. Packaging. Telemarketing. Trade shows and exhibitions. Promotion of sales. Sales promotions or btl activities in retail are short-term strategies to increase sales by luring new clients and motivating current ones to make larger purchases. There is a belief that trying the company's product will fo